Roland barthes - wikipedia
Roland Barthes
Notes from Rhetoric of the Image (Image-Music-Text)
Barthes provides an analytical system by to discuss the reading/interpretation of an image
First, He defines the root of image as being close to the word "imitari":
an imitation or representation. A copy.
The Issues
1) If the image re-presents, can it shape meaning?
2) And how does meaning get into the image?
3) Can an analogical representation produce true systems of signs or is it just a container of free floating information?
4) If language is based on rules of combining discreet units, concepts articulated symbolically? Can there be an analogical code as opposed to a digital one?
Strategy used is one of deconstruction: to skim off the different
messages that an image may contain.
Three Messages
- A coded iconic message
- A non coded iconic message